As a photostylist, I work closely with the photographer of a shoot for editorial content of magazines, catalogues, and advertising of all kinds.
I create the mood for a photographic “story”. My job is to find the props, make the food, and dress the set.
I align my vision with the photographer’s and clients’ needs, to create a particular look to sell or market the subject matter or product.
In the end, the result is a great shot for the client, so he can then “sell the idea” to his audience.